LittleLooks
Case Study/Responsive Web
This conceptual project was completed as part of the Google User Experience Design Certificate, chosen from a selection of design challenges.
Overview
LittleLooks offers an easy way for parents to buy and sell gently used children’s clothing. The platform makes secondhand fashion more accessible, helping families save money, reduce waste, and keep up with growing children’s needs.
Product Designer
Role
3 Months
Timeline
The Challenge
Frequent clothing turnover makes managing a child’s wardrobe costly and time-consuming. Parents struggle to find affordable, convenient options while ensuring outgrown clothes don’t go to waste.
The Objective
Create a solution that streamlines the buying and selling of children’s clothing, helping parents save time and money while promoting sustainability through accessible secondhand fashion.
DEFINE
User Research
Qualitative interviews were conducted with six parents to explore their experiences with buying and selling children’s clothing. The research examined challenges, features, and concerns parents face in the resale process.
Research Goals:
• Identify obstacles parents face when buying and selling children’s clothing.
• Discover what parents value in a resale experience.
• Assess concerns around trust, security, and protection.
Research Findings
The interviews revealed key factors shaping parents' decisions to buy and sell children’s clothing, highlighting challenges and preferences that shape their resale experience.
Key Insights:
• Convenience and ease of use are essential for both buying and selling.
• Reliable information helps foster confidence in decisions.
• Transparent processes build trust in the resale experience.
Pain Points
Despite the benefits of secondhand clothing, parents face challenges that complicate the process. Research identified three key obstacles preventing a smooth resale experience:
Personas
The challenges parents face in managing children’s clothing revealed two distinct approaches to the buying and selling process. The personas capture these differing priorities, highlighting unique needs and frustrations.
Key Insights:
• Both personas sought a solution that simplifies the process and reduces friction.
• Sarah valued trust and product reliability, while David prioritized efficiency and ease of selling.
Journey Maps
Journey maps for Sarah and David’s clothing management experiences helped identify key touchpoints, emotions, and decisions, revealing opportunities to simplify and enhance their buying and selling processes.
Key Insight:
• Clear communication and transparency reduce frustration, fostering more consistent engagement between buyers and sellers.
Competitive Analysis
A review of children’s clothing management solutions identified strengths, weaknesses, and areas for improvement, highlighting opportunities to create a more streamlined, user-friendly approach for parents.
Key Insight:
• Many competitors struggle with inefficient listing processes, revealing an opportunity to streamline the transactional experience.
DESIGN
User Flows
The key steps in the shopping and selling process were mapped out, identifying critical touchpoints. This streamlined navigation made it easier to understand the process for parents to list, buy, and discover items.
Buyer Flow
Seller Flow
Wireframes
Initial sketches explored various layout ideas to present essential information, such as clothing details and pricing. These designs visualized the platform’s structure and important user interactions.
Digital Wireframes
Building on the sketches, digital wireframes refined the layout and interactions. Focus was placed on simplifying the listing and purchasing process, ensuring that parents could easily upload items or browse for new purchases with minimal friction.
Usability Study
A moderated usability study with four participants evaluated how easily users could navigate the prototype and complete essential tasks. The study focused on identifying pain points and improving the overall user experience.
Study Goals:
• Assess how participants search for an item and make an offer.
• Evaluate the ease of updating payment methods.
• Measure participants’ experience in viewing and tracking updates on offers.
• Test how participants navigate the process of listing an item for sale.
• Analyze engagement with performance insights for listings.
• Determine how participants interact with and accept offers on their listings.
Themes
Patterns in participant feedback revealed key themes, offering insights into user preferences and pain points. These findings helped identify opportunities to refine the experience and better meet user expectations.
“I’m not sure why the filters tab is so big—it just blocks the main content.”
“It’s a hassle having to scroll to find the offer button. It should be right there.”
“It’s frustrating having to go through extra screens just to start listing my product.”
REFINE
Improvements
Insights from usability testing guided refinements, ensuring the platform better aligns with user needs and reinforces its value in supporting users with sustainable clothing choices.
Discreet Filters
Filters are now combined into a single tab, keeping the view clear and focused while browsing.
Prominent Actions
Key buttons are more visible, making it easier to place offers and message sellers.
Faster Listings
A streamlined process reduces steps, helping users list items quickly and efficiently.
Visual Design
A soft blue paired with deep neutral accents created a gentle, approachable feel, reflecting the focus on children’s items. Clear typography and structured layouts ensured readability, making it easy to browse, list, and manage sales.
Poppins
SemiBold
Medium
Aa Bb Cc Dd
Heading
H1 32/40
Heading
H2 20/24
Heading
H3 20/24
Heading
H4 18/24
Heading
H5 16/20
Body
Body 18/28
Body-sm
Body sm 16/24
Body-xs
Body xs 14/20
Body-xxs
Body xxs 12/16
#37C1DF
#E2F3FE
#101727
#344154
#657084
#D0D4DD
#EBECF0
High-fidelity Designs
Reflections and Moving Forward
Looking back on the design process highlights key improvements and areas for future refinement. Moving forward, additional enhancements can further streamline the selling experience and support long-term engagement.
Conclusion
LittleLooks simplifies buying and selling secondhand children’s items, making it easier for parents to find quality pieces while reducing waste. By providing transparency and streamlining transactions, it creates a smoother, more confident resale experience.
