LittleLooks
Case Study/Mobile App
Product Designer
Role
3 Months
Timeline
Overview
LittleLooks makes buying and selling children’s used clothing easy by connecting parents with affordable options. The platform helps reduce waste, save money, and keep kids' wardrobes up to date with sustainable choices.
The Problem
Managing children’s clothing is costly and time-consuming, with frequent purchases, outgrown items, and the need for budget-friendly style choices, highlighting the challenges of maintaining an efficient and sustainable wardrobe.
The Goal
Create a platform that simplifies the process of buying discounted children’s clothing and selling gently used items, helping parents save time and money while promoting sustainable wardrobe choices and reducing waste.
Define
User Research
User research gathers insights into users’ needs, behaviors, and motivations. It ensures designs align with user expectations, creating a more intuitive experience. Qualitative research was conducted to uncover valuable insights, guided by clear goals.
Research Goals
Identify Challenges: Examine the specific difficulties parents face when buying and selling children’s items to understand their needs and improve app usability and support.
Discover Features: Identify the essential features parents look for in a children’s clothing resale app to enhance their shopping and selling experience, ensuring a smoother, more satisfying process.
Evaluate Expectations: Assess parents’ expectations for security features to ensure the app meets their needs, builds trust, and protects their information effectively.
Pain Points
Pain points are specific challenges users encounter while interacting with a product. They highlight areas where improvements can directly address user frustrations. Interview data and empathy maps were analyzed to uncover themes, leading to the identification of four major pain points.
Personas
Personas are fictional profiles representing the needs and traits of user groups. They ensure that designs address real user challenges and align with user preferences. By analyzing interview data for common themes and pain points, personas were crafted to encapsulate key user traits and goals.
Journey Maps
Journey maps outline the steps users take to achieve their goals. They reveal interactions and areas where the user experience can be improved. Built from personas, these maps capture specific actions and touchpoints, helping pinpoint areas for design improvement.
Competitor Analysis
Competitor analysis evaluates other products to understand industry trends and user expectations. It identifies opportunities and weaknesses to help products stand out. Key features and design strategies were analyzed to guide product decisions.
User Flows
User flows map the paths users take to complete tasks within a product. They help clarify how users navigate each step, highlighting areas for improved ease and efficiency. By visualizing optimal routes and key interactions, user flows ensure a seamless experience.
Buyer Flow
Seller Flow
Design
Paper Wireframes
Paper wireframes are low-fidelity sketches that outline an app’s basic structure. They allow for quick exploration of layout ideas and initial design concepts. Created from user flows and early research insights, these sketches provided a flexible foundation for refining the app’s structure and user journey.
Digital Wireframes
Digital wireframes are detailed layouts that define a product’s structure and functionality. They refine design elements, clarify user flows, and catch potential issues early. Built on prior research and insights, these wireframes ensured a clear, user-centered layout.
Usability Study
Usability studies test how easily users interact with a product, identifying friction points and areas for improvement. They ensure the product meets user expectations and provides a smooth experience. Observing real users as they navigated the design offered actionable insights for enhancing usability and refining design choices.
Research Goals
Can users complete core tasks such as listing, selling, finding, and purchasing items in the app?
Research Questions
What insights can we gain from the user journey for buying or selling items?
Are there specific points where users encounter difficulties?
Are there additional features that users would like to see added to the app?
Prompts
Search for an item and make an offer on it
Update your payment method
View updates on your offer
List an item for sale
View your listings and discover performance insights
View and accept the offer you've received on your listing
Themes
Themes are key insights derived from usability studies that reveal common patterns in user feedback. They help identify recurring issues and user needs, providing direction for design improvements. Usability study insights were grouped into themes, highlighting areas to enhance the user experience and align with user expectations.
“Being able to see how many people are interested in the item would help. This way, I know if I should make the full offer or see if I can submit a discounted price.”
“It would be nice if there was more than one option on how to meet up. Sometimes I don’t feel comfortable meeting the buyer face to face, either at home or in a public place.”
“Seeing the fee breakdown before posting would help me set a more accurate price. I want to know exactly how much I’ll make after all the fees.”
Refine
Improvements
Design improvements are refinements that enhance a product's usability, functionality, and overall experience based on research insights. They are essential for addressing issues, optimizing performance, and aligning the design with user needs. Key themes from usability research guided targeted adjustments to specific areas in the design.
Item Popularity Snapshot
Total views and likes are provided to help potential buyers gauge an item's popularity before making an offer.
Additional Deal Methods
New deal methods have been introduced, allowing sellers to negotiate terms that best suit their individual needs and preferences.
Breakdown of Fees
A detailed breakdown of fees is provided to help potential sellers understand the cost structure before listing an item, allowing them to set a more accurate and informed listing price.
Visual Design
Visual design defines all elements users interact with, ensuring a cohesive and intuitive experience. It creates a unified interface that supports usability and enhances the app’s appeal. Design choices were guided by the app’s mission, focusing on clarity, engagement, and accessibility.
Heading
H1 20/24
Heading
H2 16/20
Body
Body 16/24
Body-sm
Body sm 14/20
Body-xs
Body xs 12/16
#37C1DF
#E2F3FE
#101727
#344154
#657084
#D0D4DD
#EBECF0
Poppins
SemiBold
Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Solutions
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Home
Product Pages
View detailed product information, including description, brand, size, and delivery options, while easily accessing the seller's profile to connect with trusted sellers.
Seller Profiles
Explore detailed seller profiles, including ratings, reviews, and past listings, to shop confidently and connect with trusted community members.
Notifications
Stay informed with real-time alerts on negotiations, payments, and shipment updates, ensuring you're always up to date and ready to act.
Account
View and update all your essential information in one place, including account details, activity tracking, notification preferences, and support resources.
List Items
Sell items effortlessly by listing them quickly with a few taps, providing streamlined information, and selecting the deal method that best suits your needs.
Transparent Fees
Get a clear view of your costs before listing with a detailed breakdown of fees, allowing you to make informed decisions and maximize your profits with no surprises.
Balance
View past transactions and securely withdraw funds at any time, making it simple to manage your balance and track your financial progress.
Moving Forward
Design is a dynamic process that evolves over time. It focuses on continuous refinement to improve functionality, usability, and aesthetics, ensuring the design stays relevant and effective. Through ongoing efforts, the design can adapt to meet changing needs and user expectations.
Conclusion
LittleLooks makes it easy for parents to buy and sell children’s used apparel. Designed to simplify wardrobe management, it helps parents efficiently update their children’s clothing. Its straightforward features provide a seamless experience, making it easy to get started and stay on top of growing wardrobes.
